Here's why we get curling at midnight on U.S. television.
Because this is a holiday here, NBC, the big network that everyone with an antenna or cable or a satellite dish or even rabbit ears gets, had Olympic coverage on all day.
Therefore, MSNBC, the cable network that you have to have cable or a dish to get, went to its usual, non-Olympic lineup of news coverage and military briefings and inflammatory talk shows, instead of the all-day Olympic coverage we've been getting from them, generally consisting of three 10-0 hockey games and a half hour of curling highlights.
CNBC, the other cable network that has a daily Olympic show, did indeed have its daily Olympic show today, and while some of the hockey games were not as one-sided as they have been, no one at the network had the imagination to show us anything else except an occasional business update and, well, nothing, because that's all.
NBC, of course, shows only events that can be chopped into bite size and spooned in between commercials, while curling games take time to develop and proceed at their own pace. It'll be a warm February day in Ogden before NBC chooses curling over hockey. Or freestyle aerials, or ski jumping. Or biathlon. Or a prepackaged featurette on Michelle Kwan and her rivals.
And that (as James Burke would say) is why today's being a holiday meant the curling games that took place this morning were shown too late for me to watch, if they ever got on the air at all.
And no, "curling highlights" is not an oxymoron. |